Use your iPhone to manage watches for the whole family — even if the kids don’t have an iPhone yet. It’s independence for them, peace of mind for you.
Shopping on the Apple Site is better when you have an Apple account. Learn how to create and manage your account and much more.
Select your country or region to learn about the latest products, view news, and receive support from Apple, all in your preferred language.
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As a member of the iPhone Upgrade Program you can upgrade to a new iPhone after just six months or 12 payments. Upgrade now or visit an Apple Store today.
https://www.apple.com/shop/iphone/iphone-upgrade-program/upgrade
Understand how to best structure your Apple Ads account if you run ads on the App Store in multiple countries and regions, or operate as an agency.
https://ads.apple.com/app-store/help/get-started/0010-structure-your-account
Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.
https://ads.apple.com/app-store/help/get-started/0011-invite-users-to-your-account
Learn the differences between Apple Ads Advanced and Basic, how to use both solutions and how to switch from one to the other.
https://ads.apple.com/app-store/help/apple-ads-basic/0001-compare-apple-ads-solutions
Find out how to determine your cost-per-acquisition cap and set or adjust it in your campaign on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0063-set-and-adjust-your-CPA-cap
Get details on the currencies and payment methods supported by ads on the App Store, how to change a credit card in your account, and how billing works.
https://ads.apple.com/app-store/help/get-started/0030-set-your-payment-method
Mac and iPad deliver exceptional performance, battery life, and durability for whatever college throws your way. All with Apple Intelligence built in.
iPad Air features an 11- or 13-inch Liquid Retina display, M3 chip, Apple Intelligence, 12MP Center Stage front camera, and supports Apple Pencil Pro.
AirPods Pro 3 — The world’s best in-ear Active Noise Cancellation, heart rate sensing during workouts, and an improved hearing health experience.
iPhone 16e. Built for Apple Intelligence. 6.1” Super Retina XDR OLED Display. A18 chip. Long Battery life. 48MP Camera.
Learn about the groups building amazing experiences into Apple products.
https://www.apple.com/careers/us/work-at-apple/teams/machine-learning-and-ai.html
Find out how to use match types with the keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types
Explore built-in accessibility features to help you create, connect, and do what you love, your way.
HomePod mini. A smart speaker with room-filling sound. An intelligent assistant that helps you control your smart home. 100% private and secure.
iOS 26 for iPhone with a new design, more helpful Apple Intelligence, polls and backgrounds in Messages, and features that make every day effortless.
iPad mini has Apple Intelligence, 8.3-inch Liquid Retina display, A17 Pro chip, supports Apple Pencil Pro and Apple Pencil (USB-C), in four colors.
Apple Cash is a simple, secure way to send and receive money right in Messages, in Wallet, or with Tap to Cash — and to spend money with Apple Pay.
Explore stories about how personal and professional values align at Apple.
https://www.apple.com/careers/us/life-at-apple/shared-values/jp-r.html
Apple TV 4K. Our best audio and video quality. Dolby Vision, HDR10+, and Dolby Atmos. Works seamlessly with Apple devices, services, and smart home.
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
Read the message from Tim.
AirPods deliver an unparalleled wireless headphone experience, from magical setup to high-quality sound. Available with free engraving.
Learn how students at D’Incao Instituto de Ensino are taking issues like climate change and social justice into their own hands with Apple technology.
Augmented reality on iOS and iPadOS transforms how you work, learn, play, and connect with the world around you. And this is just the beginning.
Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.
Get a new Mac Studio desktop with M4 Max or M3 Ultra from only $166.58 per month. Select a model or customize your own. Buy now at apple.com.